“Do you want this book published,’ he asked, ‘or just printed?” Said Angus Cameron (editor at Little, Brown) to J. D. Salinger upon learning Salinger wanted no advertising of his forthcoming “The Catcher in the Rye.” Particularly, and peculiarly, from the publisher’s viewpoint, J. D. wanted no author’s photo on the cover (Ian Hamilton, In Search of J. D. Salinger, 1988, Random House, p. 115).
How to launch a book? Advance review copies. Interviews. Author’s book tour. Live readings. Ads in trade journals. Book store displays. Billboards on Sunset Boulevard and in Times Square.
Like Salinger, though they’ve actually few if any other options, the indie writer/publisher eschews the traditional publicity stunts ahead of book store distribution for a blog post or two.
This is the second in a planned series of posts designed with the usual blog accompanied by tweet fanfare to launch, from the author of “Penina’s Letters,” a new book, titled “end tatters,” coming this week. Below, we see the front and back covers, and the back gives a brief description of what’s inside:
The Coming of the Toads 