They might be called Smart TVs for their clever capability to befuddle the old fashioned viewer. Long ago and far away are the days you walked up to the television set, turned a knob to On, turned the other knob to Channel 2, 4, 6, or 10, TV Guide in hand, reached over the set to fidget a bit with the rabbit ears antennae, and slid back to the couch to watch a recorded picture version of what your parents when young had listened to on live radio.
Television has grown, if not matured; still, we haven’t quite reached the television walls Ray Bradbury predicted in “Fahrenheit 451,” where the entire wall is a television, and keeping up with the Joneses means adding additional TV walls until your room is entirely enclosed in TV, the effect being that you are part of the television show you are watching. But the new virtual reality headsets are probably skipping over Bradbury’s wall sets.
One advantage of old television was that at the end of the broadcast day, TV rested – it went off, off the air. A sign off screen appeared. The station transmitters shut down, the Star-Spangled Banner played (absurdly, no game following), then a test pattern with a shrill hum signal, a high E organ note. Nothing more to watch. Midnight. You either went to bed or read a book. Or went out walking, nothing on television.
Not that it matters what’s on television. Whether you’re watching “Masterpiece Theatre” or “All in the Family,” the “Red Skelton Show” or the “Andy Griffith Show,” “The Colgate Comedy Hour” or “Arthur Godfrey and His Friends,” you have to fill in the dots. Television is a DIY proposition.
“The structural qualities of the print and woodcut obtain, also, in the cartoon, all of which share a participational and do-it-yourself character that pervades a wide variety of media experiences today. The print is clue to the comic cartoon, just as the cartoon is clue to understanding the TV image.”
Marshall McLuhan, Understanding Media, 1964, p. 151, Signet Mentor