The Coming of the Toads

A Notebook – Since 2007

Tag: E. L. Mayo

  • The Coming of the Toads

    “The Coming of the Toads” is the title of a short poem by E. L. Mayo:

    “‘The very rich are not like you and me,’
    Sad Fitzgerald said, who could not guess
    The coming of the vast and gleaming toads
    With precious heads which, at a button’s press,
    The flick of a switch, hop only to convey
    To you and me and even the very rich
    The perfect jewel of equality.”

    E. L. Mayo. Summer Unbound and Other Poems, the University of Minnesota Press, 1958 (58-7929). Also, E. L. Mayo. Collected Poems. New Letters, University of Missouri – Kansas City. Volume 47, Nos. 2 & 3, Winter-Spring, 1980-81.

    The young toads were ugly televisions, but those eerily glowing tubes contained a lovely irony. The toads invaded indiscriminately. The bluish-green light emitted from the eyes of the toads emerged from every class of home, all experiencing the same medium for their evening massage. Mayo’s poem is a figurative evaluation of the effects of media on class and culture.

    In Fitzgerald’s short story “The Rich Boy” (1926), the narrator says, “Let me tell you about the very rich. They are different from you and me.” But Mayo doesn’t seem to be quoting from Fitzgerald’s story. He seems to be referencing the famous, rumored exchange by the two rich-obsessed, repartee aficionados Hemingway and Fitzgerald. Hemingway wrote, in his short story “The Snows of Kilimanjaro” (1936):

    “He remembered poor Julian and his romantic awe of them and how he had started a story once that began, ‘The very rich are different from you and me.’ And how some one had said to Julian, Yes, they have more money. But that was not humorous to Julian. He thought they were a special glamourous race and when he found they weren’t it wrecked him just as much as any other thing that wrecked him.”

    Did TV have a democratizing effect, or are its effects numbing? In Act 2, Scene 1, of Shakespeare’s “As You Like It,” Duke Senior, just sent to the woods without TV, mentions the toad’s jewel:

    “Now, my co-mates and brothers in exile, hath not old custom made this life more sweet than that of painted pomp? Are not these woods more free from peril than the envious court? Here feel we but the penalty of Adam, the seasons’ difference, as the icy fang and churlish chiding of the winter’s wind, which, when it bites and blows upon my body, even till I shrink with cold, I smile and say ‘This is no flattery: these are counselors that feelingly persuade me what I am.’ Sweet are the uses of adversity, which, like the toad, ugly and venomous, wears yet a precious jewel in his head; and this our life exempt from public haunt finds tongues in trees, books in the running brooks, sermons in stones and good in every thing. I would not change it.”

    Fitzgerald didn’t embrace television, but today he might cradle a metamorph tadpole in his lap. What would it convey? The toad’s jewel is more than a metaphor; the churlish shows of television are today the Duke’s counselors. We enter the space of the light box, and the toad’s jewel poisons us to the paradox of staying put, to electronic exile, but does it contain its own antidote, the toadstone?

  • Rolling Stone’s 50 Reasons to Watch TV

    The cover story of the September 17 issue of Rolling Stone gives us the best reasons to watch television. It’s all about content, of course – not a word about form.

    Marshall McLuhan, in Understanding Media, gives us the real best reasons for watching TV.

    “With TV, the viewer is the screen,” McLuhan says (p. 272), and he foreshadows the same arguments that currently occupy Nicholas Carr and others. “The introspective life of long, long thoughts and distant goals…cannot coexist with the mosaic form of the TV image that commands immediate participation in depth and admits of no delays” (McLuhan, p. 283).

    Carr recently blamed the end of book culture on internet habits. McLuhan was writing before the invention of the personal computer, but Carr’s focus still repeats McLuhan’s claim: “The phenomenon of the paperback, the book in ‘cool’ version, can head this list of TV mandates, because the transformation of book culture into something else is manifested at that point” (McLuhan, p. 283). But then Carr goes off track. Carr thinks print culture is about deep thinking, but it’s about living on the railroad, and has little to do with all of Carr’s deep sea metaphors, as McLuhan explains: “The American since TV has lost his inhibitions and his innocence about depth culture” (p. 283).

    McLuhan illustrates that it’s impossible to be illiterate in a non-literate culture. It’s not yet clear what this might mean placed into the socially ubiquitous phenomenon of PC literacy. E. L. Mayo gives us a clue perhaps with his political (and perhaps the best yet) reason for watching TV in his short poem “The Coming of the Toads,” where TV, while perhaps the ugliest medium a book cultured person can fathom, flattens social stratification.

  • Reading declines, unobtrusively

    Caleb Crain’s article in the December 24 issue of the New Yorker reports on a decline in reading, discusses the causes and effects of declining reading skills, and speculates on what a future readerless society might be like. Titled “Twilight of the Books,” the article asks, “What will life be like if people stop reading?”  

    When asked in a Paris Review interview, in 1972, about the future of the written word, Jerzy Kosinski described reading novels as an unusual, masochistic act. Literature, in Kosinski’s view, lacked television’s ability to soothe. He believed television was the enemy of books. But then the lovely E. L. Mayo poem, “The Coming of the Toads,” also about TV, suggests a political outcome, a Marxist marvel:

    “The very rich are not like you and me,”
    Sad Fitzgerald said, who could not guess
    The coming of the vast and gleaming toads
    With precious heads which, at a button’s press,
    The flick of a switch, hop only to convey
    To you and me and even the very rich
    The perfect jewel of equality.  

    Mayo, E. L. (1981). Collected Poems. Kansas City: University of Missouri.

    Kosinski’s code name for his short novel “Being There,” he tells us in the interview, was “Blank Page.” With the internet, Mayo’s equality includes read/write capabilities and potentials. Kosinski describes his own prose as unobtrusive. Today’s younger students are busily texting one another on their cell phones in a sub-text that is certainly unobtrusive.