Newspapers are dying, but as they slide into immateriality, they’re looking for ways to merge into Internet traffic. Regular columnists are forced to blog to establish stronger and closer connections with their audiences. No doubt many regular columnists are already longing for the days when they had the highway to themselves. Blogging, of course, invites comments, which multiply, and comments are easier to post than letters to the editor, which often go unpublished, while comments, rarely edited for clarity or decorum, bring the commenter instant gratification, however short-lived or inconsequential, yet columnists don’t seem to be completely ignoring them. Stanley Fish regularly gets hundreds of comments to each of his posts at the Times Opinionator, as does Nicholas Kristof. Print periodicals are also struggling, but we are beginning to see engaging hybrid forms, offering a kind of communication in the round for readers, with several noteworthy add-on benefits. These benefits go beyond simply allowing on-line access, or putting the print copy on an e-Reader. At the New Yorker, added value on-line features include interactive live chats with authors, videos, audios, podcasts, and slide shows (some of the on-line features do require a subscription).
The newspaper is a mosaic with boundaries, the Internet a mosaic without boundaries. As the newspaper continues to get watered down daily in new irrelevancies suggested by the instantaneous availability of information via the Internet, it continues to lose revenue from defecting advertisers and subscribers. Yet the hybrid forms suggested by the New Yorker have the potential to renew and revitalize public discourse. At the Oregonian, The Stump is essentially a group blog produced by the editorial board. The Stump is an on-line extension of the newspaper’s Op-Ed pages. We begin to see that the salvation of the newspaper may come from removing the mosaic’s traditional boundaries with a hybrid form that will include more interactive reading opportunities.
One of the difficulties of programming the hybrid link from newspaper to Internet is still the newspaper’s limited space. The Stump, for example, prints the beginnings of articles on the editorial page, but readers must go on-line if they want to read the whole article (where they can also comment). I didn’t know my “Sex and the vote” (Nov 4) piece had made it to The Stump until a friend emailed me saying he had enjoyed my little piece in the paper. I wasn’t sure if he had gone on-line to read the entire piece or not. Then again, how often do any of us read to the end of a piece? That’s part of the nature of the newspaper. The mosaic character and layout encourages it; the hybrid link, a link frozen in hard copy, continues the tradition.
The Coming of the Toads 