Gaggle, a new Internet start-up whose IPO and purpose have been double-secret rumors for months (it’s not yet clear if Gaggle portends a new great vowel shift or if there’s a schism in the works), has just had its cover blown by WankiLeaks, the surreptitious, hole-and-corner whistle-blowing site.
According to the story just leaked, Gaggle’s primary project is called “Gaggle Me-Researcher.” You enter your information in the Gaggle Me-Researcher tool, and it reveals “thyself,” which you can then come to know.
Using a kind of sic et non computer code, Gaggle Me-Researcher collects all the data from your computer, from your email, your social networking sites, your documents, your Excel files, your photos – any program, file, or folder beginning with “My.” It also collects all of the data from all of your friends’ computers, from anyone ever connected to your computer in any way, including spammers – the information, the data, from anything you’ve ever touched using your computer. Gaggle Me-Researcher then compiles a comprehensive profile of you, called “Meself.”
It’s not yet clear how Gaggle Me-Researcher collects your DNA, but it apparently does. This allows Gaggle Me-Researcher to trace the individual user’s “self-data” all the way back to Mitochondrial Eve or Y-chromosomal Adam. Thus, ultimately, according to Professor emeritus Stephen Jama of South Santa Monica Bay College, insider consultant to the Gaggle Me-Researcher project, to “know thyself,” is to know everyone else.
According to WankiLeaks, Gaggle’s introductory offer will include the catchy claim, “It’s never been easier to ‘know thyself.’”
“Ask not for whom the whistle blows,” Professor Jama concluded, somewhat cryptically, “it blows for thee.”