Back to “The One to One Future”: Permission Marketing and the 2011 S&P Market Coup

Peppers and Rogers (1993), in The One to One Future: Building Relationships One Customer at a Time, argued that some customers were more valuable than others, and that all customers should be individually marketed to, and that share of wallet was more important than market share. This meant differentiating customers, not products, and selling multipleContinue reading “Back to “The One to One Future”: Permission Marketing and the 2011 S&P Market Coup”