Coast Road Trip: Adage and Algae

The idea, now an adage, that a picture is worth a thousand words, seems to have come from early 20th Century advertising strategies. A picture might be worth more than a thousand words to an illiterate shopper, and advertising must be short and quick and hit hard enough to leave a brand image on the brain. The problem now for advertisers might be there are too many pictures. We are now uploading upwards of 2 billion photos daily to the Internet. If the early 1900’s advertising adage is true, that’s two trillion words, daily. It’s easy to see why a writer struggling to reach a goal of 500 words a day might resort to posting a pic or two. Or simply trade the blog in for an Instagram account. Digitized images are the algae of the Internet.

Mural in Harbor Zone, Crescent City, CA. Photo by Susan.