Where 23 Poets Float the Amazon

In spite of globalization, there are still places around the globe that hold backpedal Relentlessmystery: kelp forests and cold seeps; K2 and Dante’s View; shopping malls and Amazon. Often, poetry provides a key to these mysteries. We might not visit these places were it not for the pull of poetry. To relent is to unfold, to let the sheep go. A river dissolves stone with patience. Like the rest of nature, poetry must swim upstream against that relentlessness.

“Relentless by Jeff Bezos” is a 29 page, electronic chapbook of 22 poems written by an assortment of poets[1]. Its primary trope is the meme of the startup, a trickle of an idea that with flash flood funding grows to a river that overflows its banks. The ideal business venture is one that makes only money, as the raw material of a river is only snow. But a poem needs more than words if it’s going to rub rocks smooth.

The poems in “Relentless by Jeff Bezos” are satirical, some with a flair for flarf, but some following traditional and referential forms. An example of a lyrical poem that alludes to a different kind of river, and a different kind of poetry, is “Jeff Bezos names Amazon,” by Leontia Flynn. Here, Langston Hughes’s lyrically serious “The Negro Speaks of Rivers” provides a bed for the new, virtual river that will subsume all industrious souls.

An example of flarf technique is illustrated by the poem “My Peculiar Geography,” by Daniel Bosch, in which selected words from a Bezos bio via Wiki are juxtaposed with excerpts from Wiki’s entry for the Amazon River. But Bosch’s poem may not be a perfect example of flarf, because it contains too much meaning.

We find varying kinds and degrees of irony: the speaker is not the author; the reader hears something the speaker does not; a poem takes an unexpected course; the speaker takes the reader by surprise. The river is at flood stage. The language is colloquial, procedural, the poems witty, the forms eclectic, open or shaped with alternative design. The poems seem primarily playful, but purposeful, but if to the proposal the solution is poetry – well, the river is awfully wide.

Both the connotative and denotative meanings of Amazon have changed course: the river as depository; Poem on layaway; “Order by…”

Some flarf may seem gratuitous in a cynical attempt to avoid what Zizek calls “the temptation of meaning.”[2] Flarf is like a heckler at a poetry reading that begins with the warning no laughter aloud allowed. It gets harder and harder to shock anyone in a river full of piranhas. In any case, what effect, for example, from an f word following Lenny Bruce or the Nixon tapes? Water over the damned.

But maybe we don’t know what flarf means. Does flarf turn poetry into theory? Theory is where we learn there is no Santa Sentence Clause. In “There Is Authority In My Frozen Frosty by Jeff Bezos,” Sharon Mesmer repurposes Christopher Smart, avoiding any appearance of conservatism. The river becomes conceptual, flowing toward some future convention.

Tom Daley, in “Advice for My Critics,” rhymes red with bed but agenda with sender in three quatrains wrapping around the theme of business as usual. But the speaker does indeed respond to his critics, and Daley’s poem seems to speak to the other poems’ speakers. It’s a satirical rebuttal. Of course the opposition would use rhyme.

What is convention in a world with one river? Globalization. It’s a perfect day for flarf fish. Where are those flarf bags? But the river is both relentless and patient, and for every stream that flows into it, another branches off, as this June 21st, 2014 Economist article titled “Relentless.com” suggests.

Everybody’s stuff flows into one river. Eiríkur Örn Nordahl in “After Vito Acconi” uses the persuasive means of all caps where click here is the content: Click here to jump in the river and get some stuff.

Track your poem. Out for delivery. These are not the poems your parents purchased.

“Relentless by Jeff Bezos” is a kind of conceptual project around a protest poem idea prompt. Is Amazon a catastrophe, like the asteroid that turned the dinos to oil, or a miracle, where water is delivered by drones to thirsty cities? If poetry is to thrive, it might want to avoid, continuing Zizek’s logic, ideology. Ideology is a river with a monstrous rip that lulls and pulls listeners under.

In Andrea Cohen’s “No End,”

Peddlers are selling
silence in an empty

Come out of the river and read relentlessly for free and the freedom of poetry.

[1] “Relentless by Jeff Bezos.” Version 1.0 published December 2014 by Pendant Publishing, London, UK. Ebook, 29 pages. ISBN: 978-0-9928034-4-5. FREE. Download PDF. Poems by Russell Bennetts, Daniel Bosch, Andrea Cohen, Tom Daley, Katie Degentesh, Leontia Flynn, Benjamin Friedlander, Drew Gardner, Nada Gordon, Kirsten Kaschock, Rauan Klassnik, Daisy Lafarge, DW Lichtenberg, Sharon Mesmer, Teresa K. Miller, K. Silem Mohammad, Jess Mynes, Lance Newman, R.M. O’Brien, Eirikur Örn Norŏdahl, Joseph Spece, Ken Taylor and Laura A. Warman. Multiple choice cover design: Evan Johnston.

[2] Zizek explains how ideology mystifies causality in the “Ecology” segment of Astra Taylor’s “Examined Life.”


  1. bristlehound says:

    Hi! Joe
    Obviously I am going to need a year to get through what you have just posted, and you can be assured of that.
    I will try and get some reading done over the Christmas break.
    For now, dont let the farfs get you down. Perhaps a poem on farfs? That would certainly clear the air.
    We here in Aus are in high summer presently, so reading is playing second banana. For that part, I am envious of the snowy climates, where one could settle in for a good read.
    Have a wonderful Christmas Joe, thankyou for the many laughs and extraordinary gifts you have created by posting this year.
    I have enjoyed your work and friendly responses immensely.B


    1. Joe Linker says:

      Thx for reading and comment, B. Longest night of the year tonight here, or shortest day, depending on point of view. Glass of light empty here, full down under. Take a walk on some beach, and enjoy the sun:

      “Thus, though we cannot make our sun
      Stand still, yet we will make him run.”

      Of course, we can do neither. But it’s best not to discourage the poets. Happy New [Y]ear!


      1. bristlehound says:

        “Thus, though we cannot make our sun
        Stand still, yet we will make him run.”

        ‘He runneth to Australia
        So we can have some fun’

        A short clause will greet us here on Christmas Day. Or perhaps that is a Clause in shorts – B


        1. Joe Linker says:

          A short clause in shorts. Very good! And is he carrying a surfboard under his arm, or a boogie board?


  2. Thanks, Joe. Downloaded this for contemplation.
    The internet resembles Freud’s invisible iceberg of the unconscious. Flarf, to me, equates free association, gathering stuff like moisture into a clouds, not chasing meaning, which, like an unremembered dream, reforms into another cloud.

    From Sonnets to Orpheus X… Words still softly dissolve before the unspeakable state
    While the most resonant stones give form to ever new sounds
    Gathering music into the unknown (my transl.)


    1. Joe Linker says:

      Thx for the Rilke, Ashen. That unspeakable State as scary as ever these days. The poet collective speaks up, fairly effectively.


    2. Joe Linker says:

      btw…correction: +1 = 23.


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